Heura plant-based meat alternative

Heura is a Spanish food-tech brand that has revolutionized the plant-based protein market with its Mediterranean-inspired products. Founded in Barcelona, the brand focuses on creating 'meat' alternatives that use high-quality ingredients like olive oil instead of coconut or palm oil, aligning with a healthy Mediterranean lifestyle.

The brand has seen rapid international growth, expanding its presence across Europe and beyond. While it remains centered in Spain for its innovation and core production, it utilizes modern manufacturing facilities that adhere to sustainable food production practices. Heura's ownership remains largely tied to its founders and a pool of mission-aligned investors, maintaining its independent identity as it competes with global food giants.