Ruffles Cheddar & Sour Cream Potato Chips

Ruffles is a world-renowned brand of crinkle-cut potato chips characterized by its signature ridges, which were marketed with the famous slogan, "Ruffles have ridges." The product was originally created in 1948 by Bernhardt Stahmer, who developed the unique corrugated slicing method to make the chips sturdier for dipping.

Today, the brand is a core part of the global Frito-Lay portfolio. While the brand originated in the United States, it is now manufactured in multiple countries to supply domestic markets worldwide, including various plants across North America, Europe, and Asia. The brand's identity is deeply tied to its textured design and diverse flavor profiles like Sour Cream & Onion and Cheddar & Sour Cream.

Ownership of Ruffles lies with PepsiCo, following the 1965 merger between Frito-Lay and Pepsi-Cola. PepsiCo continues to be the ultimate owner, managing the brand through its Frito-Lay North America division and international subsidiaries like PepsiCo Foods. The brand remains one of the most recognizable names in the savory snack industry globally.