Val Nature Croquantes Oats 'n Honey Granola Bars

Val Nature, known as Nature Valley in English-speaking markets, is an iconic brand of granola bars that pioneered the snack bar category. Originally launched in 1973 by General Mills in the United States, it was created to provide a convenient, portable snack for outdoor enthusiasts and health-conscious consumers. The brand is famous for its crunchy oat-based bars and has since expanded into variety of textures and flavors including chewy, protein, and nut-based options.

Today, the brand is owned by General Mills, a multinational food giant headquartered in Minneapolis, Minnesota. While the brand has deep American roots, it is distributed globally, with the "Val Nature" branding specifically used in French-speaking regions like Canada (Quebec) and France. Production occurs in multiple facilities across North America and other international locations to support its vast global footprint. General Mills continues to manage the brand as a core part of its snack portfolio, focusing on wholesome ingredients and outdoor-inspired marketing.