Purina Latz Doubly Delicious Cat Food

Purina Latz, widely known as Felix in other European markets, is a popular pet food brand specifically focused on cat nutrition. The brand is famous for its 'Doubly Delicious' range, which features combinations of different textured protein pieces in a succulent jelly. The branding uses the iconic black-and-white cat, though the name is localized to 'Latz' in markets such as Finland.

Purina's history dates back to the late 19th century in the United States, originally founded as Robinson-Danforth Commission Company before becoming Ralston Purina. Today, the brand is part of a massive global network. While the Purina brand has American roots, the Felix/Latz sub-brand has a strong European history and is produced in several factories across Europe, including sites in France, Hungary, and Poland, to serve the local markets.

Currently, the brand is owned by Nestlé, following the acquisition of Ralston Purina in 2001. Nestlé S.A., headquartered in Vevey, Switzerland, manages Purina through its Nestlé Purina PetCare division, maintaining its position as one of the world's leading providers of animal nutrition and care products.