Borotalco Roberts Powder

Roberts, commonly known for its iconic 'Borotalco' brand, is a staple of Italian personal care history. The brand focuses on hygiene products ranging from talcum powders to deodorants and soaps. Originally founded in Florence by Henry Roberts, the brand revolutionized the market with its unique fine powder formula.

Today, the brand is a core part of the Manetti & Roberts portfolio. While the historical roots are deeply embedded in Tuscany, the brand is owned by a major Italian multinational corporation, ensuring that its traditional identity remains a point of national pride while reaching international markets. Manufacturing primarily takes place within Italy to maintain the specific quality standards associated with the heritage brand.