Solevita juice and beverages

Solevita is a prominent private-label brand primarily sold within Lidl, the global discount supermarket chain. The brand offers a wide range of fruit juices, nectars, and smoothies. Because it is a private label, the production is decentralized; Lidl partners with various juice bottling companies and manufacturers across Europe to supply its stores in different regions.

While the brand is synonymous with the German retailer Lidl, the actual liquid inside the bottles is sourced and packaged by third-party suppliers. These manufacturing locations often depend on the specific country where the product is sold, ensuring local supply chains and reduced transportation costs. The brand serves as a core part of Lidl's competitive beverage strategy.

Ownership of Solevita remains entirely with the Schwarz Group. As one of the largest retail conglomerates in the world, the Schwarz Group manages the brand from its headquarters in Germany, overseeing quality standards and brand positioning for international markets.