Cath Kidston pouch bag

Cath Kidston is a British lifestyle brand founded in 1993 by designer Cath Kidston in Notting Hill, London. Famous for its signature floral patterns and vintage-inspired designs, the brand originally focused on home furnishings and fabric but quickly expanded into accessories, bags, and clothing. The brand became a symbol of modern 'vintage' British style throughout the early 21st century.

While the brand's design and heritage are rooted in the United Kingdom, production is typically outsourced to various manufacturing hubs globally, including China and Vietnam, to meet international demand. After facing financial restructuring, the brand shifted its business model to focus primarily on digital sales and global franchising. In 2023, the brand was acquired by NEXT plc in a deal that secured the future of the brand under one of Britain's largest retail groups.