Made O'Meter
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Hu (short for Get Back to Human) is a high-growth snack brand that prioritizes 'ultra-clean' ingredients and ethical sourcing. Originally founded as a kitchen and bakery in New York City, the brand quickly gained a following for its paleo-friendly and vegan chocolate bars that omit common additives like soy lecithin and refined sugars.
While the brand originated in the United States, its premium organic chocolate bars are manufactured in Italy to leverage high-quality European processing standards, as indicated by the Italian organic certification (IT-BIO-014) on the packaging. In 2021, the brand's global potential was fully realized when it was acquired by the multinational snacking giant Mondelez International. Today, it operates as a key part of Mondelez's health-focused portfolio, distributed widely across North America and Europe.
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