Wüber Frankfurter sausage

Wüber is a prominent brand specialized in the production of frankfurters and sausages, originally founded in Italy by the Beretta family. Despite its German-sounding name, which evokes the traditional 'Wurstel' culture, it is a quintessential Italian brand produced within the country. The brand focuses on combining German recipes and smoking techniques, such as the use of beechwood, with Italian quality standards.

The brand is owned by the Fratelli Beretta group, one of Italy's oldest and most established food companies, dating back to 1812. Fratelli Beretta remains the ultimate owner, maintaining a strong position in the cured meat and charcuterie market globally. Manufacturing primarily takes place in specialized facilities in Italy, specifically in the Medolago plant, which is dedicated to these product lines.