X-tra Cola Sugar Free soft drink

X-tra Cola is a well-known budget-friendly soda brand distributed specifically through the Coop retail network in the Nordic region. This specific product is a sugar-free cola variant, manufactured locally in Norway by Grans Bryggeri, a historic family-owned brewery based in Sandefjord known for producing high-quality private-label beverages for major retailers.

The brand identity of 'X-tra' was created by Coop to provide quality essentials at a lower price point across Norway, Sweden, and Denmark. Ownership of the brand lies with Coop Norge (for the Norwegian market), which is a consumer-owned cooperative. This ensures that the brand remains rooted in local needs while utilizing large-scale production efficiencies to keep costs down for the consumer.