Mr. Clean Magic Eraser

Mr. Clean Magic Eraser is a well-known abrasive cleaning tool based on melamine foam. The brand Mr. Clean (or M. Net in French-speaking regions) was originally launched by Procter & Gamble in 1958, centering on the iconic muscular character created by Harry Barnhart and Ernie Allen. The Magic Eraser specifically was introduced as a specialized cleaning accessory to the wider liquid detergent line.

While the brand originated in the United States, manufacturing is distributed across multiple global locations depending on the specific product format and regional market demand. The brand remains a core asset of Procter & Gamble, a multinational consumer goods corporation headquartered in Cincinnati, Ohio. Each package features the parent company's P&G logo, signifying its role as the ultimate owner and distributor of the product line globally.