Jupiler Belgian Pils

Jupiler is the most popular beer brand in Belgium, recognized by its iconic red label and black bull logo. It was originally launched in 1966 by the Piedboeuf Brewery, based in Jupille-sur-Meuse. Over the decades, it has become a cultural staple, particularly associated with Belgian football and social life.

Today, Jupiler is primarily produced at the large Piedboeuf brewery in Belgium. Following a series of mergers, the brand became part of Interbrew, then InBev, and eventually Anheuser-Busch InBev (AB InBev). Through 2026 and beyond, it remains a flagship local power brand within the global portfolio of AB InBev, the world's largest brewing company.