Zewa Wisch&Weg paper towels

Zewa Wisch&Weg is a prominent brand of absorbent household paper towels, widely recognized for their durability and scrub resistance. The brand name 'Zewa' is an acronym for Zellstofffabrik Waldhof, the company where the product's history began in Mannheim, Germany.

Originally a German household staple, the brand underwent significant ownership changes over the decades. Today, it is part of the Essity group, a global leader in hygiene and health products. While Essity operates production facilities across Europe to serve local markets, a significant portion of the Zewa products found in the DACH region continues to be manufactured in Germany, maintaining its long-standing heritage of quality in the tissue category.