elmex Caries Protection mouthwash

elmex is a renowned oral hygiene brand originally developed in Switzerland. It was first introduced in 1962 by GABA, a Swiss company that specialized in pharmaceutical and dental care products. The brand became famous for its use of amine fluoride, a specific ingredient designed to protect against dental caries. In 2004, the US-based multinational Colgate-Palmolive acquired the GABA Group, bringing elmex into its global portfolio. Today, elmex products are manufactured in several locations across Europe to serve different markets, maintaining its reputation as a science-driven dental care brand. The ultimate owner, Colgate-Palmolive, continues to manage the brand's distribution and global research and development from its headquarters in the United States.