Knusper Müsli Waldbeeren

Knusper Müsli is a crunchy granola cereal product marketed under various private labels and brands in the DACH region (Germany, Austria, Switzerland). This specific packaging, featuring the distinct 'smiley' lip under the word Müsli and '0% Zuckerzusatz' branding, is associated with the German discount retailer Penny (part of the Rewe Group).

The product is primarily manufactured in Germany, where cereal production facilities specialize in combining local grains with freeze-dried fruits like the 'Waldbeeren' (wild berries) seen here. As a private label offering, it emphasizes health-conscious features such as no added sugar and no palm oil to appeal to modern European consumer preferences. The ownership lies with the Rewe Group, one of the largest retail and tourism co-operatives in Europe.