Hirter Märzen beer

Hirter Märzen is one of the most recognizable products from Privatbrauerei Hirt, an esteemed Austrian brewery with a history dating back to 1270. Located in Hirt, Carinthia, this brewery is one of the oldest in Austria and remains deeply committed to traditional brewing methods. Unlike many modern commercial breweries, Hirter focuses on gentle processing and long maturation periods to develop the flavor profile of its Märzen, which is a classic Austrian lager style.

The brand has maintained its independence throughout the centuries, avoiding the trend of acquisition by multinational beverage conglomerates. It is currently owned and managed by the Malitsch and Gaber families, who continue to emphasize the use of local spring water and GMO-free ingredients. The production is centralized at their historic site in Hirt, ensuring the regional authenticity and quality standards that the brand has built over seven centuries.