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Salewa outdoor equipment and apparel

ownerOberalp S.p.A. (Italy)
originGermany
manufacturedmultipleCountries

Salewa is a premier mountain sports brand that originally began in Munich, Germany, in 1935. Founded by Josef Liebhart, the company initially focused on leather and saddlery goods before evolving into a world-class manufacturer of climbing and mountain equipment. It played a significant role in mountaineering history by developing key equipment like the first fully adjustable crampons.

Today, Salewa is a leading name in the global outdoor industry, known for its high-performance jackets, footwear, and alpine gear. While its heritage is German, the brand was acquired by the Italian Oberalp Group in 1990, shifting its headquarters and creative direction to Bolzano in South Tyrol, Italy. The brand's manufacturing occurs across a global supply chain, with high-tech production sites in Europe and Asia, maintaining a strong focus on sustainability and technical precision.

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