Tsubaki hair care

Tsubaki is a premium Japanese hair care brand that specializes in products enriched with camellia oil, which is known for its moisturizing properties. The brand was originally developed and launched by the Japanese beauty giant Shiseido. Its products are highly regarded globally for achieving salon-quality results at home, focusing on hair restoration and shine.

In 2021, Shiseido underwent a significant corporate restructuring, transferring its personal care business, which includes Tsubaki, to FineToday Holdings Co., Ltd. While Shiseido remains a shareholder in FineToday, the brand is now managed as part of an independent entity focused solely on everyday personal care excellence. Manufacturing remains centered in Japan, maintaining the high quality and traditional formulation standards the brand is known for.