Superga footwear

Superga is an iconic Italian footwear brand, famously known as the 'People's shoes of Italy.' Founded in 1911 in Turin by Walter Martiny, the brand initially gained fame after introducing its signature 2750 model—the world's first vulcanized rubber-soled tennis shoe. Today, Superga remains a symbol of classic Italian style, blending timeless heritage with modern fashion trends.

While its design roots are firmly planted in Italy, Superga's manufacturing is decentralized across multiple countries, primarily in Asia, to meet global demand. Despite changes in ownership over the decades, the brand's headquarters remain in Italy, where its conceptual and design work is centered.

Superga is currently owned by BasicNet S.p.A., an Italian group that specializes in apparel, footwear, and accessories. BasicNet acquired the license for Superga in 2004 and eventually full ownership in 2007, integrating it into a portfolio that includes other famous brands like Kappa and K-Way. The company operates a unique business model focusing on technology-driven brand management and global licensing.