Lycia personal care

Brand History and Evolution

Lycia is a well-established Italian brand that specializes in high-quality personal care and hygiene products. Founded in Italy, the brand has built a reputation for its deodorants, facial wipes, and waxing products, focusing on dermatological safety and innovation. Over the decades, it has become a household name in the Italian market, known for gentle yet effective formulas.

Ownership and Global Presence

The brand was originally part of the Artsana Group, an Italian multinational corporation known for the Chicco brand. However, in 2016, Lycia was acquired by Sodalis Group. Sodalis is a leading Italian player in the beauty, personal, and home care markets. Under Sodalis Group, Lycia has expanded its product range while maintaining its strictly Italian heritage. Today, the majority of the production remains centered in Italy, ensuring high quality standards and adherence to European cosmetic regulations.