Sensodyne Daily Protection toothpaste

Sensodyne is a leading toothpaste brand specifically engineered for individuals with tooth sensitivity. Originally introduced in 1961 by Block Drug, a company based in Brooklyn, New York, the brand was built on the therapeutic value of strontium chloride to desensitize nerve endings within the teeth.

Today, Sensodyne is a global powerhouse in the oral care market. Over the decades, the brand's ownership shifted through significant corporate mergers. It was acquired by GlaxoSmithKline (GSK) in 2001. In 2022, GSK completed the demerger of its consumer healthcare business, forming Haleon. Currently, Haleon is the ultimate owner of Sensodyne, operating as an independent company headquartered in the United Kingdom. Manufacturing occurs in multiple specialized facilities worldwide, including major plants in the United Kingdom, the United States, and Maidenhead, to supply various regional markets.