Dreft Clean & Fresh Appel dishwashing liquid

Dreft is a household name in Northern and Western Europe, specifically recognized in the Benelux region as a leading brand for dishwashing liquid. The brand has a rich heritage, originally introduced as a synthetic detergent in the United States in the 1930s, but it evolved significantly in European markets to become synonymous with dish soap.

The Dreft brand is owned and managed by the American multinational consumer goods corporation, Procter & Gamble (P&G). While the brand originated in the USA, the specific formulation and branding for the European dishwashing market are managed through P&G's regional subsidiaries. Manufacturing for the European market primarily takes place in Belgium, particularly at the P&G plant in Mechelen, which is one of the company's largest production sites for dish care products globally. This ensures that the product meets regional standards and catering to local consumer preferences like the 'Apple' scent featured on this label.