Made O'Meter
Discover where a brand or product originates
Subaru is a renowned automotive brand that originated in Japan under Fuji Heavy Industries. The brand's name, which refers to the Pleiades star cluster, symbolizes the merger of five companies to form the original parent corporation. It is widely recognized for its commitment to Symmetrical All-Wheel Drive and the Boxer engine design, which are hallmarks of its vehicle lineup.
Manufacturing for Subaru vehicles is concentrated in two major global hubs: the Gunma Manufacturing Plant in Japan and Subaru of Indiana Automotive (SIA) in the United States. While the Japanese facilities handle the majority of global exports and specialty models, the U.S. plant serves as a critical production site for the North American market, producing popular models like the Outback and Ascent.
As of 2026, Subaru is owned by the Subaru Corporation (formerly Fuji Heavy Industries). Toyota Motor Corporation maintains a significant minority stake of approximately 20% in the company, leading to various strategic collaborations between the two Japanese giants. Despite these partnerships, Subaru remains an independent entity headquartered in Ebisu, Tokyo.
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