Miracel Whip Vegan salad cream

Miracel Whip is a well-known salad cream brand that originated in the United States as 'Miracle Whip' by Kraft Foods in 1933. The German version, spelled 'Miracel Whip', was launched in 1972 and has since become a staple in German households for potato and pasta salads. The vegan version shown here is a modern adaptation of the classic recipe, catering to plant-based diets.

Today, the brand in Germany is part of the Mondelēz International portfolio following the 2012 split of Kraft Foods. While the original brand was American, the European production and distribution are primarily centered in Germany to serve the local and surrounding European markets. Mondelēz International, headquartered in the United States, manages the brand globally, though many European consumers associate it closely with German regional production.