Italiamo Pizza Salame Piccante

Italiamo is a private label brand developed and owned by the German discount retail giant Lidl. The brand was created to provide consumers with a wide range of authentic-style Italian food products, maintaining a balance between accessibility and quality. While the 'Italiamo' branding and packaging strongly evoke Italian tradition and many of the products, like this wood-fired pizza, are manufactured in Italy to ensure authenticity, the brand itself is a central part of Lidl's international private-label strategy.

Ownership lies entirely with the Schwarz Group, based in Neckarsulm, Germany. The products are distributed exclusively through Lidl's extensive network of stores across Europe and the United States. Although the manufacturing for these frozen pizzas typically takes place in Italian production facilities to meet the 'Italian Style' promise, the ultimate corporate management and brand development originate from Germany.