L'Oréal Paris Infaillible 24H Fresh Wear Powder Foundation

L'Oréal Paris Infaillible 24H Fresh Wear is a multi-purpose foundation in a powder form that has gained global popularity for its long-lasting coverage and lightweight finish. The brand, L'Oréal Paris, is the flagship commercial brand of the French L'Oréal Group, which was founded in 1909 by Eugène Schueller.

Today, the manufacturing of L'Oréal products occurs across a vast network of over 40 factories worldwide, specifically located in regions like Europe, North America, and Asia, to serve local markets efficiently. The brand is owned by L'Oréal S.A., which remains the world's largest cosmetics company. The ownership structure includes significant stakes held by the Bettencourt Meyers family and Nestlé S.A. As of the mid-2020s, the company continues to operate as an independent global leader in beauty products headquartered near Paris.