Saugella IdraSerum body wash

Saugella is a specialized feminine hygiene brand with deep roots in dermatological research. Originally developed in Italy by Rottapharm, the brand has built a reputation for its pH-balanced formulas that cater to specific life stages of women, using natural botanical extracts.

The product in the image, likely the IdraSerum or a similar intimate wash, is manufactured in Italy, maintaining the brand's commitment to European dermatological standards.

Through a series of corporate acquisitions, the brand moved from its original Italian founders to the global pharmaceutical company Mylan, which subsequently merged with Upjohn (a division of Pfizer) to form Viatris. Consequently, Saugella is now part of the Viatris portfolio, a multi-national healthcare company headquartered in the United States, which manages the production and distribution of Saugella across international markets.