elmex Kariesschutz Plus Intensivreinigung toothpaste

Elmex is a highly regarded brand in oral hygiene, particularly known for its focus on cavity protection through the use of amine fluoride. Originally developed in Switzerland, the brand has become a staple in European pharmacies and supermarkets. The product shown, Elmex Kariesschutz Plus Intensivreinigung, is specifically designed for intensive cleaning and stain removal to maintain a professional dental clean feel.

The brand was founded by GABA (Goldene Apotheke Basel), a Swiss company with a long history in pharmaceutical and dental research. GABA was eventually acquired by the American multinational Colgate-Palmolive in 2004. As of 2024 and beyond, the brand remains under the ultimate ownership of Colgate-Palmolive. While born in Switzerland, manufacturing currently takes place across several European locations, including Poland and Switzerland, to serve the global market.