Made O'Meter
Discover where a brand or product originates
Ültje is one of the most recognized snack brands in Europe, specifically known for its extensive range of roasted nuts. Originally founded in 1867 by Russell's as a small business in Emden, Germany, the brand actually began its modern industrial era in 1949 when it started roasting peanuts on a commercial scale. The brand name 'ültje' translates from East Frisian Low German to 'little owl' or 'peanuts' in a colloquial sense, which remains a charming nod to its regional roots.
Today, the brand is part of the Intersnack Group, a major player in the European savory snack market. Manufacturing primarily takes place in Germany, notably at sites like Schwerte, though the company sources raw materials globally. Ownership has shifted over the decades from the founding family to Oetker Group and eventually to the current ultimate owner, the Pfeifer & Langen industrial group. The brand maintains a strong market presence in Germany, Austria, and Slovenia, offering products that are increasingly focused on vegan and health-conscious consumer segments.
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