Morrisons Oh So Soft Classic White toilet tissue

Morrisons Oh So Soft is a private-label range of toilet tissue products sold by the British supermarket chain Morrisons. The brand was created as an affordable yet high-quality hygiene alternative to national brands, specifically tailored for the UK market. The product is primarily manufactured within the United Kingdom to maintain supply chain efficiency and support local industry, often sourced from domestic paper mills.

The brand is owned by Wm Morrison Supermarkets Limited, which was founded in 1899 by William Morrison in Bradford, England. In 2021, the company was acquired by the American private equity firm Clayton, Dubilier & Rice (CD&R). Despite the change in high-level ownership, the brand remains a staple of the British retail landscape, with the ultimate corporate headquarters remaining focused on UK operations while being managed under the umbrella of CD&R's investment portfolio.