FILA footwear

FILA is a prominent global sportswear brand with a rich history that began in Biella, Italy, in 1911. Originally focused on producing clothing for the people of the Italian Alps, the brand evolved significantly in the 1970s when it pivoted to sportswear. It gained worldwide recognition through high-profile endorsements in tennis, particularly with Björn Borg.

Today, FILA is headquartered in Seoul, South Korea, following a total buyout of the global brand by FILA Korea in 2007. The brand operates under a unique licensing model globally. Manufacturing is primarily localized through various contracted facilities across Asia, including Vietnam, China, and Indonesia, to cater to global demand. Ownership remains centered in South Korea under Fila Holdings Corp.