elmex Opti-Schmelz toothpaste

elmex is a renowned dental hygiene brand specializing in toothpastes and oral care products. Originally developed in Switzerland, the brand became famous for its pioneering use of amine fluoride for tooth protection. It was founded by the Swiss company Gaba.

Today, elmex is part of the global consumer goods portfolio of the Colgate-Palmolive Company, which acquired Gaba in 2004. While the brand has Swiss heritage, its products for the European market are primarily manufactured in production facilities in Poland. The brand remains a household name across Europe, particularly in Germany and Switzerland, and is widely recommended by dental professionals for its clinical efficacy.