AXE Ice Chill 3-in-1 Bodywash

AXE (known as Lynx in the UK, Ireland, Australia, and New Zealand) is a brand of male grooming products owned by the British multinational company Unilever. The brand was first launched in France in 1983 by Unilever’s subsidiary, Fabergé, as a response to the growing market for male bodysprays. It has since expanded its product range to include shower gels, shampoos, and hair styling products.

While the brand originated in France, its manufacturing is now global, with production facilities located in various countries across Europe, including Germany and the United Kingdom, as well as in other regions to serve local markets. The brand is managed by Unilever, which is headquartered in London and remains one of the world's largest consumer goods companies.