Trudi Plush Teddy Bear

Trudi is an iconic Italian plush toy brand founded in 1954 in Tarcento, Udine. Known for its high-quality craftsmanship and expressive designs, Trudi started as a handmade operation by Trudi Müller Patriarca, who created soft toys for friends and family before turning it into a world-renowned business.

Today, while the creative design and administrative headquarters remain in Italy, the manufacturing is primarily outsourced to specialized facilities in Asia, notably China, to maintain global scale. In 2019, the brand was acquired by Giochi Preziosi, the leading Italian toy company, which has integrated Trudi into its extensive portfolio of international toy brands, ensuring its continued presence in major retail markets worldwide.