Pasta del Capitano Whitening Toothpaste

Pasta del Capitano is an iconic Italian brand of oral hygiene products, founded in 1905 by Dr. Clemente Ciccarelli. It was the first toothpaste in a tube formulation to be produced in Italy, evolving from the traditional powders used at the time. The brand is deeply rooted in Italian pharmaceutical history and is still manufactured in Italy today.

The brand remains under the ultimate ownership of Farmaceutici Dott. Ciccarelli, a family-owned pharmaceutical company headquartered in Milan. This long-standing ownership ensures the preservation of the brand's heritage and quality standards. The product displayed is the whitening variant, prominently featuring the portrait of its founder and maintaining its classic, vintage-inspired packaging design.