Ariel Ultra Détachant/Vlekverwijderaar liquid detergent

Ariel is one of the world's most recognized laundry detergent brands, originally launched by Procter & Gamble (P&G) in various European markets during the 1960s. It was specifically formulated to handle the requirements of the then-emerging automatic washing machines, combining innovation with effective stain removal. The product shown, Ariel Ultra, is a specialized liquid formula designed to remove stubborn, dried-in stains even after several days, marketed primarily in the Benelux and European regions (indicated by the French and Dutch labeling).

Manufacturing for Ariel takes place across several strategic locations globally to serve local markets efficiently. In Europe, major production facilities are located in countries such as France, Germany, and the United Kingdom, though the supply chain often involves multiple regional hubs. This ensures specific regional formulations meet local water hardness and consumer preferences.

Today, Ariel remains a core brand within the fabric care portfolio of Procter & Gamble. Headquartered in Cincinnati, Ohio, P&G is a global leader in consumer goods, managing a vast array of household and personal care brands. The company continues to invest in Ariel as a flagship brand, focusing on sustainability through cold-water washing technologies and concentrated formulas to reduce environmental impact.