Rice Krispies is an iconic breakfast cereal known globally for its 'Snap, Crackle, and Pop' sounds when mixed with milk. Originally invented by the Kellogg Company in the United States in 1927, it has become one of the most recognized cereal brands in the world.

While the brand originated in Michigan, USA, today it is part of a complex global supply chain. In 2023, the Kellogg Company split into two separate entities: Kellanova and WK Kellogg Co. For international markets, including Europe and Asia, the brand is managed by Kellanova. Manufacturing occurs in multiple locations globally, including the United Kingdom, Spain, and North America, to serve local markets efficiently.

The ultimate owner for international distributions is Kellanova, headquartered in Chicago, Illinois. They continue to manage the global legacy of the brand while focusing on snack and international cereal growth.

Kellogg’s Rice Krispies