Fairy Fresh In-Wash Scent Booster

Fairy Fresh In-Wash Scent Boosters are a popular laundry additive designed to provide long-lasting fragrance to clothes, specifically formulated to be gentle for sensitive skin. The Fairy brand has a rich history in the United Kingdom, where it was originally introduced as a soap brand in the late 19th century by Thomas Hedley & Co. It has since grown into one of the most trusted household names for dishwashing and laundry care products.

Today, the brand is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. While Fairy has its deepest roots in the British market, its products are manufactured in various facilities across Europe and globally to meet international demand. The manufacturing for the UK and European markets often takes place in countries like the United Kingdom, Belgium, or France, depending on the specific supply chain logistics for the scent booster line.