Made O'Meter
Discover where a brand or product originates
Rexona, known as Sure in the United Kingdom and Ireland, Degree in North America, and Rexena in Japan, is a leading brand of antiperspirant and deodorant products. The brand was founded in 1908 by an Australian pharmacist and his wife. It has since grown into a global powerhouse in the personal care sector, known for its motion-activated protection technology.
While the brand originated in Australia, it is currently owned by the British multinational consumer goods company Unilever. Manufacturing occurs in numerous facilities across the globe, including significant production sites in the United Kingdom, Brazil, and various locations across Europe and Asia to serve local markets efficiently. Unilever continues to manage the brand's global strategy, reinforcing its position as the world's top-selling deodorant brand.
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