Action 360 Wall Light

The Action 360 Wall Light is a portable, battery-operated lighting solution sold throughout Europe. It features a magnetic base allowing for 360-degree rotation, making it popular for accent or night lighting. The brand is associated with the international non-food discount retailer Action, which manages the distribution under various private labels or direct sourcing brands.

While the brand management and design concepts originate from the Netherlands, the physical manufacturing of these electronic products takes place in China to maintain a competitive price point for the discount market. The commercial entity behind the distribution is often Action Service & Distribution B.V., which supplies thousands of stores across several European countries.