Lay's MAX Heinz Tomato Ketchup Flavour

Lay's is one of the world's most recognized snack brands, originally founded in the United States in 1932 by Herman Lay. This specific 'MAX' variant features deep ridges for extra crunch and a unique flavor collaboration with Heinz Tomato Ketchup.

The global footprint of the brand is massive; while the brand originated in the US, products sold in Europe and Scandinavia are typically manufactured regionally in countries like Poland, Belgium, or the Netherlands to ensure freshness. The brand is now a flagship of PepsiCo's Frito-Lay division.

The ultimate owner, PepsiCo, is a multinational food and beverage giant headquartered in New York. The Heinz branding used here is under license from the Kraft Heinz Company, representing a cross-conglomerate marketing partnership.