United Office Colouring Pencils

United Office is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand offers a wide range of office and school supplies, including these colouring pencils, which are designed to provide value-driven solutions for everyday writing and artistic needs.

Ownership of the brand lies with the Schwarz Group, a multinational retail group that operates both Lidl and Kaufland. As a private label, product manufacturing is typically outsourced to various global suppliers, often in Asia or Europe, to maintain competitive pricing while ensuring compliance with European quality standards and FSC certifications for wood products.

The United Office brand was originally developed in Germany to cater to the discount retail market. Today, it remains a key part of Lidl’s international inventory, distributed across thousands of stores worldwide, with the ultimate corporate strategy and management handled from the Schwarz Group's headquarters in Germany.