Syoss hair care and styling products

Syoss is a professional-performance cosmetic brand that caters to hair care, hair styling, and hair coloration. Originally developed and tested by professional hairdressers, the brand was launched to bring salon-quality results to the retail consumer market. It is characterized by its high-performance formulas, such as those containing Keratin and Pro-Vitamin complexes, designed to repair and protect hair structures.

The brand is a key pillar in the portfolio of Henkel AG & Co. KGaA, a major German multinational. While Syoss has a strong presence in European markets, it has also expanded its footprint globally, particularly in Asian markets like Japan and China where it resonates as a premium 'salon-style' brand. Manufacturing occurs predominantly in Germany and other European facilities, though regional production exists to serve its vast international consumer base. As of the current market landscape, Syoss remains a core asset for Henkel’s Consumer Brands business unit, focusing on innovation and professional-grade retail solutions.