Afford laundry detergent

Afford is a consumer brand specialized in laundry and household cleaning products. It was originally established in Egypt to provide high-quality cleaning solutions at accessible price points for the local and regional markets.

The brand is manufactured and distributed by Arma Group, one of the leading industrial conglomerates in the Middle East. Arma Group is a major player in the food and detergent sectors, operating large-scale manufacturing facilities that comply with international standards. While the brand is rooted in Egypt, it has gained a presence across various markets in Africa and the Middle East through its parent company's robust distribution network.