OLW Saltade potato chips

OLW (Old London Wasa) is a iconic Swedish snack brand established in 1967 as a joint venture between the Swedish company Wasabröd and the American company Old London Foods. The brand is a staple in Scandinavian culture, particularly known for its association with 'Fredagsmys' (Friday coziness). The production is primarily located in Filipstad, Sweden, where the factory has been operating since the brand's inception. While the brand remains deeply Swedish in identity, it has been under the ownership of Orkla, a Norwegian conglomerate, since 2005. Today, it operates as part of the Orkla Confectionery & Snacks division, maintaining its position as one of the leading potato chip and snack producers in the Nordic region.