Choceur Get'it chocolate bars

Choceur is a private-label brand exclusively sold at Aldi Nord and Aldi Süd supermarkets. The 'Get'it' range, specifically the caramel and biscuit variety shown, is manufactured in Germany. The brand was established by Aldi to offer high-quality chocolate products at competitive prices, often produced by major German chocolate manufacturers under contract. The brand is synonymous with the German retail giant's strategy of vertical integration and private-label dominance. Ownership resides within the Aldi group, which is split into two independent companies, Aldi Nord and Aldi Süd, both headquartered in Germany. The production is centralized in German facilities that also supply their international stores.