Nidar Hobby chocolate bar

Hobby is a popular Norwegian chocolate bar produced by Nidar, a brand with deep roots in Norway's confectionery history. First launched in 1971, Hobby is known for its light foam filling with a banana flavor, covered in milk chocolate. It has remained a staple in the Norwegian market for decades.

The brand Nidar was founded in Trondheim in 1912 and has grown to become the leading supplier of sweets in Norway. Today, Nidar operates as a major brand under Orkla Confectionery & Snacks Norge. The production primarily takes place at Nidar's historic factory in Trondheim, ensuring that it remains an authentic Norwegian product. The ultimate ownership lies with Orkla ASA, a leading industrial conglomerate based in Oslo, Norway, which manages a vast portfolio of consumer goods across the Nordics and beyond.