Nidar New Energy chocolate bar

New Energy is a popular Norwegian chocolate bar launched in 1991 by the confectionery company Nidar. It was marketed primarily as an energy-boosting snack for active individuals, featuring a combination of caramel, crisp rice, and cocoa. The brand has maintained a strong presence in the Scandinavian market, often highlighting its lower fat content compared to traditional chocolate bars.

Today, the brand is owned by Orkla, a leading industrial conglomerate based in Oslo, Norway. Orkla acquired Nidar as part of its expansive growth strategy in the Nordic food and consumer goods sector. The product continues to be manufactured at Nidar's historic factory in Trondheim, Norway, ensuring its heritage and quality standards remain tied to its original roots while benefiting from Orkla's extensive distribution network.