Celsius Sparkling Strawberry Passion Fruit energy drink

Celsius is a functional energy drink brand that was originally founded in 2004 in Florida, United States, by Greg Barnett. The brand has gained significant popularity globally, particularly within the fitness and wellness communities, due to its marketing as a 'fitness drink' containing vitamins and green tea extract without sugar or aspartame.

While the brand originated in the USA, its manufacturing is distributed across multiple countries to serve local markets efficiently. In Europe, many Celsius products are manufactured through regional partners. The brand is currently owned by Celsius Holdings, Inc., which remains headquartered in Boca Raton, Florida. In recent years, the company has established major global distribution and strategic partnerships, most notably with PepsiCo, which took a minority stake in the company in 2022 to handle its domestic and international distribution.