VO5 Shampoo and Conditioner

VO5 (standing for Five Vital Oils) is a historic American hair care brand that has become a staple in the beauty industry since its inception. Originally created to help Hollywood stars maintain healthy hair under harsh set lights, the brand has evolved into a globally recognized name known for its diverse range of affordable shampoos, conditioners, and styling products.

Today, the ownership and manufacturing of VO5 are split geographically. In the United Kingdom and Europe, the brand is owned and managed by Unilever, which manufactures products across various European sites. In the United States and other international markets, the brand's identity is maintained by different entities following divestments from previous parent companies. The manufacturing is distributed across multiple regions to serve local markets efficiently, utilizing high-volume production facilities to maintain its competitive pricing.

Unilever, a British multinational, currently serves as the ultimate owner for the brand in many major markets outside of the Americas. The brand is celebrated for its '5 Vitamin Formula' and continues to be a leading choice for consumers seeking effective, budget-friendly hair maintenance solutions worldwide.